Meta Bans Gambling Ads on Instagram and Facebook
New Policy Prohibits Promotions of Online Gambling and Gaming
Meta, the parent company of Facebook and Instagram, has implemented a new policy that bans the promotion of online gambling and gaming. This policy applies to all forms of gambling and gaming, including sports betting, casino games, poker, and bingo. Meta defines online gambling and gaming as any product or service where anything of monetary value is included as part of a method of entry and prize.
Exceptions to the New Policy
There are a few exceptions to the new policy. Ads for the following are still allowed:
- Lottery games operated by state or federal governments
- Social casino games that do not involve real money gambling
- News and information about gambling and gaming
How to Apply for Permission to Promote Online Gambling or Games
If you wish to run ads that promote online gambling or games, you will need to request permission from Meta. To do so, you must submit an application and provide documentation that proves you are eligible to promote gambling or gaming on Meta platforms.
What to Do If Your Ad Is Rejected
If your ad is rejected, you can appeal the decision. Meta will review your appeal and make a final decision. If your appeal is denied, you will not be able to run ads that promote online gambling or gaming on Meta platforms.
Why Meta Is Banning Gambling Ads
Meta has not publicly stated why it is banning gambling ads. However, there are a few possible reasons.
- Gambling addiction: Gambling addiction is a serious problem that can lead to financial ruin and other negative consequences. Meta may be banning gambling ads to help prevent people from developing gambling addictions.
- Protecting young people: Gambling ads are often targeted at young people. Meta may be banning gambling ads to protect young people from being exposed to gambling and developing gambling problems.
- Regulatory pressure: Meta may be facing pressure from regulators to ban gambling ads. In recent years, several countries have passed laws that restrict or ban gambling advertising.
The Impact of the Ban on Gambling Businesses
The ban on gambling ads will have a significant impact on gambling businesses. Gambling businesses will no longer be able to use Meta platforms to reach potential customers. This will likely lead to a decrease in gambling revenue. However, the ban may also have a positive impact on gambling businesses. By reducing the exposure of gambling ads to young people, the ban may help to prevent people from developing gambling addictions.
Conclusion
Meta's decision to ban gambling ads is a significant development in the online gambling industry. The ban will have a major impact on gambling businesses, but it may also have a positive impact on society by reducing the exposure of gambling ads to young people. Find out more about Metas online gambling and gaming advertising policies including what to do to be eligible to promote on Facebook and Instagram.
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